Impressions are the backbone of any marketing program. The race vehicle, transporter and crew are billboards drawing attention to your brand. The websites, Facebook pages and other social media sites reaching throughout the world wide web, and subscription TV reaching people from the camper to the living room all generating impressions. The key is managing these impressions to create a call to action when using the media.

Without impression there is no conversion, so the building blocks of your motorsports marketing program is impressions. The ability of motorsports marketing programs to generate between four and ten million impressions regionally per year create the type of base needed to create the conversion to your desired outcome.

As the transporter travels thousands of miles throughout the state, region or nationally your moving billboard has your brand taking the green flag of your marketing program. The off-track appearances of your team at distribution points, and additional public events generate thousands of non-motorsports impressions, these secondary potential customers extend the reach and leverage of your motorsports branding program.

The websites, Facebook, Instagram and other social media platforms of the team, tracks and series generate a fantastic blend of redundant and unique impressions to create the top-of-mind awareness of your brand name. These sites generate hundreds of thousands to millions of impressions all with the opportunity to raise name recognition, create a call to action and clickthrough opportunities.

Once the at track events commence those in person opportunities begin; the crew members and families of the team members crew a flash mob of awareness passing through the crowd. Interacting with other teams and fans. The crew members come from the pit/garage area to interact with family and friends. The driver/spokesperson will also come through the crowd, signing autographs, interacting with fans and family.

Converting these millions of impressions and generating the message your brand desires, starts with a solid base of impressions across multiple platforms.