Social media is one of the greatest enablers of impressions for your brand. Facebook, Instagram, Snapchat, LinkedIn and so many other platforms will drive the impressions. The series, the teams, the fans are all using this to talk about the events, the spokespersons, and their partners. When your spokesperson talks about your products and services the fans go out to get that product. When fans see brands partnering with series, they want more information and go purchase these products. Your banner ad on the website of your associated series thousands of hits per month driving people to your business.