602 Series

602 Outlaw Late Models

The 602 Outlaw Racing Series and the additional events contested at Dells Raceway Park can create an economical statewide marketing opportunity for your business. As a support series for many medium to high profile events throughout Wisconsin, the in person and media footprint will reach well beyond the Wisconsin borders. Spectators from throughout the Great Lakes and Upper Midwest attend these events giving your company a regional brand awareness. The 602 Outlaw Racing Series and the additional events contested at Dells Raceway Park has a great mix of repeatability and unique impressions as many tracks that are visited multiple times during this package. With most of these events held at Dells Raceway Park in the Heart of tourism in Wisconsin the home track repeatability, coupled with the tourism and special event unique impressions creates an excellent balance to create brand awareness. The additional events in major metropolitan areas expands the geographic scope of this branding opportunity. The events in the Madison and Milwaukee metropolitan areas will generate a substantial number of unique impressions that will boost your brands regional footprint. The estimated number of impressions partnered with a 602-team package is between five and ten million impressions per year. The 602 Outlaw Racing Series and the additional events contested at Dells Raceway Park will create a twelve to fourteen trackside event schedule to be coupled with three to five off track events to be negotiated between all parties.

The 602-style car has one of the most unique appearing vehicles in motorsports. With the longer sloped nose and the wedge style body the 602-style car has that edgy hard look. This style of racecar has many spec parts keeping cost low and competition close. Large areas for your name and logo coupled with this outlaw style body will give your company that edgy leader of the pack appearance, thus setting your company apart from your competition. The 602-style car offers a wide variety of spokespeople to partner with, the experience level in the 602-style car ranges from fifteen to fifty of age and they reside throughout Wisconsin, Minnesota, and Illinois. If your brand has a hard or edgy energy to it a 602-style team is the partnership for you.